The online gambling industry has multiplied over recent years, attracting more and more attention from players and game providers.
The end of 2023 is expecting 176 million users and revenue of over $95bn, and the numbers will keep increasing. Such growth relies greatly on an online format of gaming, which made the industry more convenient and accessible for usage, and a wider range of gaming options, compared to brick-and-mortar casinos. However, such profitability isn’t just an overnight success. It is a quintessence of a smart and planned approach to the promotion of your gambling business.
One of the obstacles that might occur while promoting a gaming website is its visibility in search queries, which is the key to a high number of users and consistent growth of organic traffic. Every website is checked by the rather demanding algorithms of the search engine, especially when gambling is involved. Therefore, the most efficient way to promote an online casino is to plan carefully and implement link building for igaming, which is the cornerstone of website development.
What is online iGaming platform promotion?
Online promotion is a set of planned and performed actions, whose aim is to establish online visibility of certain brands and increase their ranking in the search result list.
The gambling sphere has a rather repulsive fame and is banned in various countries, which adds more difficulties to the promotion strategies. However, despite numerous restrictions, the number of users keeps growing exponentially, which motivates for searching new forms of promotion.
1. Cooperation with casino affiliates
As long as gambling platforms are under strict regulation, it creates specific obstacles on the way to promotion. That’s why, gaming providers turn to affiliate cooperation.
Affiliate marketing works as a connector between the players and providers. An affiliate company is given a fixed commission for every new player they bring to the iGaming website. The whole cooperation is pretty safe, as there is no need for advanced payments, just for the users who spend money on the platform.
2. Guest posting
Guest posting has been around for years, especially in terms of link building for iGaming, it is a common practice that helps to improve search engine ranking and thus, is often used for casino marketing. Guest blogging is based on writing an informational article on a relevant topic, with backlinks to your platform, and publishing it on accepting high authority websites.
Getting casino backlinks from reputable sites signals the search engine algorithms that your website is a trustful one as well, thus, increasing your ranking in the search queries.
Apart from getting a higher level of traffic, blog posting helps to develop a decent level of expertise in the gambling sphere, thus, establishing a high level of credibility for the website.
3. Obtaining broken links
Broken links are the ones that don’t work, and the user just sees an error message. The whole process includes searching for websites from related areas, defining the articles with broken links, creating new content with backlinks to your website, and contacting the webmaster offering to replace the pages with broken links.
4. Social media presence
Social media works best when targeting millennials. A constant presence on Facebook, Twitter, Instagram, and Telegram helps to attract new users and keep them engaged by posting stories of gaming success, how-to posts, offering benefits and free options for newcomers, etc. Unlike blogs, social media helps to post catchy and meaningful, yet relatively short content, which is just enough for the short attention span of the readers.
5. Special offers and bonuses
Everyone loves presents and new things, thus, the valuable offers for the gamers-to-be, will work as the best motivation. It is important to understand, that gamers are quite loyal to the websites they are used to playing with. Therefore, it takes time and really good deals to persuade them to use other new platforms as well.
When you claim to have unique offers, make sure other game providers, haven’t used the same, as nothing will make you different from them.
6. Competitor’s research
Developing your strategy is always a number one approach, however, learning what your competitors do, is also a part of success. Analyze their website, promotions, and way of communicating with clients, and do your best to outshine them and be better at the game.
7. Cover-it-all content
People who are into gambling don’t just look for the games. They need information, strategies, analysis, new techniques, game updates, related news, etc. It is important to fill this informational void by publishing relevant content. Not only does it benefit the overall gambling experience, but it also will keep the gamers loyal to your website, as you will meet all their needs.
8. Brand mentioning
The gaming industry isn’t represented only by gaming platforms, it gave rise to an educational niche as well – vloggers, bloggers, and reviewers – they all possess a certain level of expertise, giving their opinion on the updates, comparisons, gaming experience, etc. It is worth contacting the most followed sources, and asking them to mention your brand, while exchanging information with the listeners.
9. Blog commenting
Writing comments is one of the easiest ways to promote an iGaming website. Considering that the comment page is an exchange of thoughts and opinions, it will look natural if you insert the backlinks as a backup to your words. Such a simple approach will not revolutionize the traffic, yet, it will definitely attract new users.
Besides, it is a good way to make close connections with like-minded people and grow your network of followers.
The Bottom Line
iGaming opened a new era in gambling. Starting this business is a challenging enterprise due to a high level of competition and risks, yet, its profitability will make up for all the initial inconveniences. Proper implementation of promotion techniques will skyrocket the traffic to your iGaming resource, and greatly improve the visibility and ranking in search results. Isn’t it a key to success?
Don’t hesitate and contact the link-building agencies, to bring your business to a new level of development and opportunities.
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