There are many known benefits to having your own business app – it provides a dedicated and tailor-made platform for your users to interact with through their smartphones – the ultimate convenience in accessing the experience that you are offering.
A customized version of this means that you have complete control over the space and what this experience ultimately means. It’s an incredible opportunity and one that needs to be done right in order to be capitalized on.
A simple app checklist can help you to do exactly that, preventing you from forgetting anything seemingly minor that could be massively important down the line.
Does it Work?
This might feel too obvious to even consider, but the user experience can hinge on this very question. To begin with, there are multiple ways to interpret this question. For example, does it work functionally? Are there bugs, glitches, or other such errors that prevent the user from engaging with your digital content in a smooth or enjoyable way – this can completely shatter any willingness to engage with your platforms in the first place, meaning that consistent maintenance is important.
Secondly, you might consider this question: as does it work as intended? Are you getting the right results, and is it serving the purpose you wanted? Both of these questions might be best answered through the use of a dev portal, giving you a clear insight as to what’s working, what isn’t, and how your customers are interacting with your platforms.
Aesthetic taste is inherently subjective, and while you might want to adhere to current trends such as minimalism, too much resistance to establishing your brand aesthetic as being something identifiable could lead to a generic aesthetic. It’s up to you to decide whether or not something that lacks specific appeal is preferable to something that might deter certain people who don’t approve of the visual direction you do choose.
What’s important is that it matches your brand and that it matches the tastes of your audience. If you’ve already established your aesthetic as being minimalist, for example, in how you’ve designed your storefronts, it might clash for your app to go in with a maximalist approach that emphasizes noisy and cluttered design.
Purpose and Marketability
Your app is supposed to be the ultimate destination for your brand – the place where your audiences want to go because it offers your user experience the way it was intended. If it doesn’t work as intended or is awkward to handle, it might be something that people dread using rather than keep installed on their phones.
Having an app might generally feel like a sensible business move, but that might only be true if it has a clear purpose. Conduct market research to understand what this app can do and why people would want it, and then design it to achieve that purpose as effectively as possible. An app with a clear objective that it achieves clearly is going to be more impressive and useful than one that is over-ambitious and vague.