Search Engines drive 92% of the web traffic. 90% of the people are not decided on a specific brand before starting their online search. The above percentiles are elemental to surviving & thriving in the present fiercely competitive business world.
From here, we can smartly deduce that taking up your business online unlocks an ocean of possibilities, but investing in Internet marketing will back you to achieve better results. It can bring a lot of value for your business, regardless of its industry. Thus, why digital marketing jobs are booming with each passing fiscal year.
In recent years, we have seen that Brick-and-Mortar establishments worldwide have either shifted from their businesses models to an Online one or swapping their conventional marketing efforts with the most Up-to-date Internet marketing strategies. This is being done in the quest to capture the lucrative online marketplace, build a vaster audience base, and ultimately enable their business’s progressive growth.
Internet marketing has leveled the playing field for everyone. No matter you are a
young startup competing with a market giant, you can still accomplish good
results with tailored, strategic marketing campaigns. Therefore, you can see the startup culture mushrooming at a prominent rate across the globe.
But, hey, are you hearing the term “Digital Marketing” for the first time ever or just have paid little heed to it all those years? In this post, we’ll take you on an informational ride that will make you aware of what digital marketing is, how it works, and just about everything required before practically implementing it.
What is Digital Marketing?
Before we go any further, it is imperative to know what Digital Marketing is, in a one-liner means.
Digital marketing is a set of techniques and strategies planned & executed to build up a brand and promote its products or services. This marketing type can only be carried out online.
Read Also: A beginner’s Guide to performance marketing
Why Internet Marketing Matters A Lot?
A decade or two back, people on-road were easily fascinated by the big billboards, but now it is dead.
Yes, even nowadays you might come across the ad billboards, but the companies aren’t relying on it as a primary means to amp their sales numbers. Google Ads and Facebook Business drive more significant revenue contrary to the conventional techniques of marketing such as the neon signboards.
Do you know why Internet marketing is achieving what the offline methods are unable to?
The answer is pretty simple: online marketing and advertising methods have a knack of grabbing the eyeballs.
Now you’ll say how come the billboards advertising has died, knowing how strong it dominated the 90s? The Answer Is Illustrated in the Below Picture.
Yes, in this age of gadgets, we are all into our phones at the passenger seat.
Do you know a recent study revealed that 9% of the drivers are using their smartphone while driving, either attending a phone call or checking out their Instagram? So, if these guys, don’t have time to pay attention to the steering wheel, how come they will take note of the neon signboards?
What Are The Various Channels of Digital Marketing in 2019?
You can market your brand via the below-listed a multitude of channels-
- Your Business Website For Inbound Marketing
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Pay-Per-Click advertising (PPC)
- Email Marketing & Messenger Marketing
- Social Media Marketing
- Video Marketing
How To Optimize Your Monetary Site Before Launching An Internet
You need to have a website to survive and then to propel you need to optimize it for the search engines and your potential visitors. That’s the secret to success in the 21st century digital age.
- High Loading Speed is Absolute Indispensable
- Your Business Needs To Be Secure; This is Your Ethical Responsibility Towards Your Visitors.
- Have a Mobile-Friendly Website Is A Must If You Crave for a Greater Customer Retention Rate
- The Site Must Have a Clean, Easy-To-Use Design Featuring the Contact Info.
- Smartphones and Digital Marketing- A Slayer Association That Holds the Future of Digital Marketing
The year 2014 marked as a substantial transition when the number of tech-savvy people surfing the Internet through their phones crossed the count of those doing it on their desktop or laptop. From the above big statement, it is a no-brainier to say phone marketing is real and has the potential to add a whole new dimension to digital marketing.
Nowadays, companies are investing big money in this segment of marketing; today, just every global brand has a dedicated business App. Not only that even the startups are also marketing their unique products and services via smartphone marketing.
Moreover, by investing in resources to mobile-optimize, your business website can help you grab the top positions of Google and other prominent search engines.
Exclusive Deals and Discounts:
We all love to save that extra penny whether we book movie tickets online or order food. So, the exclusive deals and discount coupons are expected to be the next big thing in the world of Internet marketing in 2019 & beyond. They can drive people to your physical location or website, and turn them in your regular customers.
The deals & discounts combined to act as a powerful tool to create a dynamic loyalty program. And, in fact, today, retaining customers is far more challenging than acquiring new ones.
There are so many ways by which you can easily your giveaways or promote Christmas sales to a broader customer base without spending big Dollars. All you require is a trustworthy digital marketing agency to chalk out a dedicated digital campaign that echoes with your expectations & budget. There are several tools where you can create your coupon campaign efficiencies Optimized for mobile & social media marketing.
Today, there is a lot of scope for digital marketing; by far, the Internet is a powerful way to market products and Services-, gather greater success. If you require more information regarding Internet marketing, it is best to hire a trustworthy Internet marketing company.