Do you struggle to explain your business to potential clients or investors? Want to stand out in a crowded market? Consider using corporate explainer videos! In this digital age, innovative marketing techniques are vital. Corporate explainer videos are a popular tool for sharing your message in a fun and creative way.
These videos showcase products, tell stories, and explain complex concepts. So, why not spice up your marketing game with an explainer video? Looking for a creative way to reach your audience? Corporate explainer videos are the answer! Let’s dive into why they’re so amazing.
Definition Of Corporate Explainer Videos
With an explainer video, your business can easily stand out in a crowded market and drive growth. Whether you’re just starting out or have been around for a while, these videos can help you achieve your marketing dreams. So let’s get creative and make an explainer video that will wow your audience!
In today’s fast-paced business world, it is essential to have effective communication strategies to convey complex ideas and messages to your target audience. One of the most popular and effective ways to do this is through corporate explainer videos. These videos are a powerful tool for businesses to educate their clients, employees, and investors about their products, services, or processes.
If you are new to the world of corporate explainer videos, this article will introduce you to the basics of this powerful communication tool.
What Are Corporate Explainer Videos?
Corporate explainer videos are short, animated videos that use visuals, audio, and storytelling to explain complex ideas, products, or services. These videos are usually 1-3 minutes long and are designed to capture the viewer’s attention and keep them engaged throughout the video. Corporate explainer videos are an excellent way to simplify complex ideas and make them easy to understand for your target audience.
Why Are Corporate Explainer Videos Effective?
Corporate explainer videos are an effective communication tool for businesses for several reasons. Firstly, they are engaging and entertaining, making them an excellent way to keep the viewer’s attention. Secondly, they simplify complex ideas and make them easy to understand. Thirdly, they can be used to showcase the unique features and benefits of a product or service. Finally, they can help to build brand awareness and increase customer engagement.
Given below is a list of benefits that are derived from an explainer video:
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Consumers Love To Learn About A Company Via Videos
Although it is redundant to mention this, nowadays, everybody comprehends the value of marketing via videos. People love to watch videos; they are even greater if they are corporate explainer videos. In a survey, it has been mentioned that an average person views videos for more than an hour. They also want to watch videos from companies while they are on the buyer’s journey.
A portion of successful marketing strategies comprises fully comprehending the mindset of your target consumers. It also consists of meeting the people where they exactly are and offering relevant content to them.
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Explainer Videos Are Time-Saviour
Video is a preferred medium for maximum consumers, but that’s just the other top advantage of explainer videos not being oversold. Generally speaking, an explainer video must not exceed a 3-minute duration. With creativity, experience, and power, one can condense tremendous information in a short span.
Consumers generally run out of time as they are already decked with several challenges in a day. As a result, an explainer video provides them with an overall new potential to unlock the company’s overview. They can make a decision easily without having to give much time to unnecessary processes.
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They Help In Improving SEO
No matter how much we deny it, search engines do run our lives. From Youtube to Bing to Google, we always turn to technology to get basic and complicated answers. Video tends to play a big role here. In research, it has been found that a video can drive a 157% boost in organic traffic from SERPs.
All you have to do is place an explainer video on your website’s homepage. The next thing you know, you get an increased search ranking potential that will help your brand find new customers. Search engines usually recognize such preferences and reward sites that are mainly video-based.
Examples Of Successful Corporate Explainer Videos
Explainer videos are an effective way for businesses to convey complex ideas and products to their target audience. When done correctly, these videos can increase engagement and drive sales. In this article, we’ll take a look at some successful corporate explainer videos and what made them stand out.
- Dropbox. Dropbox’s explainer video is a classic example of how to use storytelling to convey a product’s value proposition. The video starts with a relatable problem – the struggle of sharing large files – and then introduces Dropbox as the solution. The use of simple graphics and a clear voiceover make the video easy to understand and memorable.
- Dollar Shave Club. Dollar Shave Club’s explainer video went viral when it was released in 2012, and it’s still a great example of how to use humor to sell a product. The video features the company’s founder, Michael Dubin, walking through a warehouse and explaining the company’s business model. The use of humor and a relatable everyman character make the video entertaining and memorable.
- Slack. Slack’s explainer video is a great example of how to use animation to explain a complex product. The video starts with a relatable problem – the overwhelming amount of communication in the workplace – and then introduces Slack as the solution. The use of colorful graphics and a clear voiceover make the video engaging and easy to understand.
Wrapping It Up
All of these successful corporate explainer videos have one thing in common – they make effective use of graphics programming languages that communicate the product’s value proposition in a way that is engaging and memorable. Using storytelling, humor, animation, customer testimonials, and spokespeople, these companies were able to create videos that resonated with their target audience and drove sales.
So, what are you waiting for? Bring in the goodness of Corporate explainer videos to your industry today!
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