Alibaba plays host to many entrepreneurs who value their Intellectual Property (IP). In this regard, IP consists of everything that differentiates your brand from the rest. Each year, more than 550 million people shop at Alibaba. Security is paramount for all the shops at online e-commerce stores. This means that brands that are able to ensure safety and security to their customers are the ones, which will be preferred by them.
Alibaba is one of the biggest e-commerce giants in the world. In addition to being a B2C portal, it is one of the world’s biggest B2B platform. Millions of businesses all over the world are using Alibaba to import inexpensive goods into their country and sell them to local populations. This means that there are billions of dollars’ worth of deals, which are taking place through the platform. Counterfeiting goods leads to a loss of confidence in the platform.
Other than that, the platform attracts over 630 million active mobile users per month. Based on these figures, Alibaba can’t afford to ignore online brand protection services for the sake of its customers. In this article, we look at all aspects of Alibaba vis-à-vis IP Protection.
Alibaba and IP Protection:
Alibaba’s IP Protection drive revolves around key areas. The areas represent the issues that the Hangzhou-based firm considers critical to the effective protection of intellectual property. Because of this, the company has seen its anti-counterfeiting efforts richly rewarded in the recent past.
The success of Alibaba is primarily because producers find it encouraging in terms of confidence-building mechanisms. The platform is backed by stringent quality control and quality checking team. They look into almost all aspects of copyright infringements, intellectual property rights and address these types of issues on a pro-active basis.
When you consider the brands that trade on Alibaba, it becomes easier to understand why it’s increasingly proactive in offering its clients such protection. Examples of the key areas that the company’s protection efforts focus on include:
- Proactive takedowns
- Successful removal requests
- Reduced suspect listings
Increased Emphasis on Technology
It’s difficult to envisage conditions that would have helped Alibaba succeed in IP Protection without state-of-the-art technology. More importantly, the company saw the need for collaborating with experts in protecting intellectual property to achieve its goals. To this end, it has partnered with governments, law enforcement agencies, industry associations, and rights holders. Significantly, the firm has created what it calls the Alibaba Anti-Counterfeiting Alliance with other stakeholders to help enhance IP Protection. Online brand protection companies like Wiser Market continue the battle against counterfeits in online marketplaces.
Pillars of Success
Alibaba believes that it’s winning the war against counterfeiting issues because of its focus on three massive pillars. Before looking at the pillars, it would be bad for us not to mention the raft of measures it has introduced to guarantee success. For example, the firm has broadened IP workshops. During these workshops, it invites various stakeholders including security or law enforcement agencies. Different experts then offer their input and expertise regarding steps worth taking to guarantee online protection of intellectual property.
The aforementioned pillars include:
- Improved notice and takedown
- Proactive monitoring through cutting-edge technology
- Continued cooperation with law enforcement agencies
As evidenced above, Alibaba continues to win the war against counterfeiters. Its strategies have so far proven to be highly effective in this fight. Most impressively, Alibaba’s focus on working with consumers closely has helped it immensely. Through this partnership, it continues waging wars against IP infringers successfully. Other than that, the Chinese-based firm also aids small firms in accessing better tools for protecting IP. While doing all that, it hasn’t stopped advocating for best practices among different stakeholders to further protect IP!
Some of the best websites in the world, which offer eCommerce solutions have been plagues by counterfeiting. This leads to loss of credibility and wipes off millions of dollars from their valuations. Companies are trying hard to win this war by putting in place high scrutiny quality controls and checks at every point. However, nearly all of them are doing it when the problem has already erupted. This is what separates Alibaba from all its competitors. They work towards eliminating problems even before they have taken root in the system.