When you’re in business for a long time, it’s expected that you know what it entails to have a strong and working social media account. You have that covered, but how certain are you that your social media sites are driving results? To stay on top of the competition, it’s not just enough to have a social media site. You need to dig deeper by ensuring that your social media accounts also have good engagement.
You’ve heard all about it as a buzzword in the social media marketing sector, but what does Instagram engagement really mean? Instagram engagement is more than just about counting your followers or the views that you have.
This should also be construed so as to include the interactions that your audience makes with every content you post such as their comments, mentions, shares, and likes.
Read on for some of the proven ways to create a positive impact with your Instagram audience, from your own efforts and through the assistance of Instagram likes app, so you can build long and lasting engagement with your followers.
Here Are Four Prime Tips To Boost Instagram Engagement Rates:
1. Be Consistent
Even if you have a substantial number of followers, this doesn’t mean you can enjoy the confidence that your profile will always be that one which they’ll consistently favor and open. One of the biggest challenges with the rising competition is keeping your followers engaged such that they’ll keep going back to your profile.
A good way to build that rapport is to post consistently. If you can follow a predictable schedule of when you usually post, then that’d even be better. The rule of thumb is to at least not go beyond one day without posting something new on your Instagram account. If you went too long before posting new content, then you may lose your momentum and also lower your engagement rate.
2. Get To Know Your Audience
Take the time to study your audience and your followers, at least periodically. Your Instagram analytics should be able to give you information as to the demographics of your followers. Other good sources can include information from tools like Growthoid. This is a good starting point for discovering whether or not you truly know your audience. To understand better, read more about Growthoid here.
If you don’t take the time to regularly study your demographics, you may be unknowingly posting the wrong type of content, thinking that it’s what your audience what. But the target audience of your Instagram site is actually from a different demographic than that which you initially expected.
This is an error you should avoid making, or else your Instagram engagement will be low. It’s also extra challenging to consistently come up with good quality and original content if you don’t know who you’re making the content for.
3. Tell Stories
Instagram isn’t about preaching. Rather, it’s all about making stories. Tell stories through your posts, Instagram stories, and even your longer videos on IGTV. This is a failproof way to gain the attention of your followers as everyone loves to be inspired by a good story.
This is where it becomes an advantage to have a video marketing team. People today crave connection, and you need to have a dedicated team that can help direct a storyline that works for your brand or business.
Of course, those videos and stories aren’t types of content you should post every day. Otherwise, you’re also going to make your audience lose interest. Do this once in a while, for instance, once or twice a week, as vloggers do. Those video stories serve as a welcome breather from the usual plain, text, and photos.
4. Use Hashtags
While hashtags can also be used on other social media sites like Twitter and Facebook, there’s no denying the truth of how Instagram was built on hashtags. It’s used to create buzz. And when you click on those hashtags, you can explore other posts within the same hashtag as well.
That description should be enough to highlight the importance of using hashtags on Instagram. If you don’t have those for your posts yet, then perhaps that’s why you aren’t able to boost your Instagram engagement as you may have initially desired to.
While there are quite a lot of social media sites right now to choose from, Instagram continues to soar as one of the most favored, in terms of social media marketing. When you study the statistics and analytics of Instagram’s success rate, it’s not hard to see why.
For businesses, it’s normal to experience a few setbacks here and there, especially with the coming of so much competition with businesses in the same niche, as well as other social media platforms that receive a lot of hype.
Despite that fact, strategies like those which have just been discussed are worth trying so you can continue to soar with a high Instagram engagement rate.