The past two years have brought some profound changes to the way that businesses market their products. Primarily, digital marketing is now more important than ever. That means for running the SEO (search engine optimization), knowing about the organic traffic definition is also more important than ever. Unfortunately, with all the changes and gossip that follow Google’s algorithm updates, many businesses aren’t sure where to start or what really matters.
Stop stressing! We are here to help! The team at EraBright has compiled a list of top tips from marketing experts that can help you reach your SEO goals. Our Black-owned marketing firm is well-versed in SEO and digital marketing trends, and we want you to feel confident and bold as you pursue SEO greatness.
Top Tips for Google SEO from Marketing Experts
Before striking out on your SEO journey, take a look at these tips and ideas from marketing experts.
1. Tips for Increasing Clicks
The goal of appearing in search engine results pages (SERPs) is to get a user to click on your link and navigate to your site. Even if you aren’t ranking at the top of the SERP, you can still increase traffic by increasing clicks. Here are some tips for doing so:
a. Optimize your Favicon:
The little heading at the top of a mobile search result is called a favicon. The little icon and title can impact your click-through rate. Optimize your favicon to be relevant and engaging.
b. Optimize your Breadcrumbs:
Breadcrumbs are the little bits of internet information left behind after a search. You want to make sure that Google is displaying the correct breadcrumbs, which are those that are on your page and have links.
c. Optimize Meta Descriptions:
Meta descriptions are often overlooked, but they are an important part of SEO. A well-crafted meta description can engage users and compel them to click. The meta description should tell them what to expect on your page.
d. Check Boilerplate Titles:
A boilerplate title is one that repeats on every single title on your site. Often, it is the name of the site or your business. Sometimes this works for websites, but it can actually hurt your ranking on certain pages. Do an audit to see if it is working for you.
2. Tips for Improving Content
Content is king on the internet. It is what drives every user and clicks and search queries. But content isn’t always consistent. Some topics are “evergreen”, meaning they are always relevant, but others become outdated or irrelevant over time. It’s a good idea to assess and update your content periodically. Here are some tips to help you get started with effective SEO content:
a. Increase Internal Linking:
Internal links are the links on your website that link to other pages on the same site. It is important to link your internal pages because it helps user experience, and increases clicks.
b. Update Old Content:
Not only should you update your old content, but when you add new content, be sure to add some links to the new content in your old content. That helps strengthen your internal link structure and helps improve your ranking for the targeted keywords.
c. Add Long-Form Content:
As you update old content or add new content, consider adding long-form content. Google and other search engines now prefer long, informative content over overviews or summaries. Long-form content earns more links and shares and helps you rank higher in Google’s quality standards.
d. Take Out Unnecessary Links:
While you should have plenty of internal links, you want to avoid spamming links that are unnecessary. For example, you don’t need a link to your “about us” page on every other page of your site. You get more link equity by targeting the links that matter.
3. Tips for Technical SEO
Of course, you want your site to look good and draw in consumers, but all of that means little if your site doesn’t technically run smoothly. Here are a few tips for improving your technical SEO:
a. Check your Core Vitals:
Core Web Vitals are more important than ever. Google has brought these to the forefront of SEO and the user experience, and it is likely soon to become a ranking factor. Core vitals to check are site loading speed, image loading speed, and how quickly each page loads.
b. Limit your Sitemap:
Your sitemap is a list, or hierarchy, of all the pages on your website. Increasingly, SEO experts recommend limiting your sitemaps to 10,000 URLs. Even if you have more than that, smaller sitemaps seem to perform better and are easier for search engines to crawl.
Conclusion
With regular updates to search engine algorithms, SEO can seem like a daunting process. It may seem even more so in the current landscape when users are increasing their online presence and competition is higher than ever. The good news is that there are things you can do to keep up with current trends and make sure your SEO strategy is working for you.
Using the tips above, you are well on your way to bringing your website into the current and future landscape of SEO. If you ever feel stuck or overwhelmed, remember that you can always contact an SEO expert to get some advice or assistance.
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