Hook, Line, and Sinker: Creating a Call to Action That Converts

What if we started this article by saying: Read to the end of this post to win one year of free SEO services!

As a business owner who needs the help of an SEO agency, you’d probably read through this post multiple times for the promise of a year of free SEO services. Alas, we wouldn’t be able to make good on that particular call to action, if we were to make it. But we can show you how to craft an effective call to action that will entice your audience to do exactly what you want them to do.

Call to Action and Its Role in Online Marketing

cta

Before we move further, let’s establish what a call to action (CTA) is, which is a word or a phrase that tells your readers what you want them to do. In traditional media and marketing, like a TV ad, the CTA may say “Buy now and get this item for 50 percent off.”

The call to action(CTA) also operates great for lead generation. When you need a plan to get in touch with a candidate, you can request their contact data. In most incidents, this intends to offer a lead attraction in exchange for something of use, such as an open tool or report.

In online marketing, however, a CTA usually contains a hyperlink that leads your readers to a page where they can carry out the action you wanted them to. The usual ones on websites say “Contact us,” “Download this e-book guide,” or “Sign up for free.”

Through the use of CTAs, you can get more e-mail subscribers, drive traffic to a specific page, and increase your website’s conversion rate. However, these won’t be possible if your CTA is bland or basic. Below,

We have some tips on how to craft a CTA your readers will fall for, hook, line, and sinker:

1. Use a color that pops

A CTA button is your readers’ gateway to your products or service. They’ve read all about you, so now you need to move them further down the sales funnel. With a CTA button that pops, the action that you want them to take will be more visible. You simply have to be mindful of the best and worst CTA button colors so you can evoke the right emotion from your readers.

2. Use strong words that provoke emotion

strong words

One of the most valuable on-page SEO techniques, especially when it comes to written content, is using words with impact. Simple things like saying “skyrocket” instead of “raise” or adding an appropriately-placed exclamation point can make a big difference in your CTA’s conversion rate. Say you’re marketing a travel agency. A CTA that says, “Plan your dream vacation today!” provokes emotion (excitement) and makes your reader more eager to click.

3. Leverage People’s FOMO

Leverage People’s FOMO

People’s fear of missing out (FOMO) on deals and experiences is a powerful motivator to get them to take action. When they think they might lose out on an opportunity to own or experience something, they’ll be quick to click.

Adding “while supplies last” or “sale ends in two days” creates a sense of urgency. When these deals are done, they are done, which makes them hard to ignore. CTAs of this kind are even more effective in a time-sensitive situation, like when the holidays are drawing near.

While there’s no foolproof formula to creating a 100 percent-converting CTA, the tips above are some steps you can do to improve the ones on your website.  Your CTAs do not need to be artistic or clever, although that certainly helps, they should effectively communicate the value of the action you want your readers to take.

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