How Instagram Can Boost Your Tech Business

Instagram is a viable platform for boosting your tech business. You just need to know which buttons to use, and what to post to grow your audience and subsequently your clients’ base. Instagram currently has more than 500 million users on a daily basis and a little over a billion subscribers. These numbers present both an opportunity and an impediment. An opportunity since you have a huge potential market and a free advertising tool and an impediment due to serious competition that you will obviously encounter from other users. Before starting marketing your business you should do good research. You can check out NewMarketingLabs for Instagram growth if you want to grow a massive and active following. You can then employ the following tricks to boost your tech business.

No matter what kind of business you are running, you need social media presence and coverage. This means that being present on platforms like Instagram is a given. According to Growthsilo, having a social media presence can help in boosting visibility, reaching target audiences, generating sales queries and leads, and contributing to revenues and profits. Businesses need to understand that the customers and other stakeholders that they are dealing with spend a fair bit of their time on social media platforms like Instagram. If they are following and taking interest in their niche, they will discover and engage with your brand.

Are Instagram Followers Important for a Tech Business?

According to leading experts at Growthoid.com (who offer a fully managed growth service to help you to grow your Instagram page), the greater number of followers a brand has, the better its digital performance will be. This means that a brand will start performing well on all parameters. For example, whether it is in terms of improving branding or pushing sales and revenues, higher numbers of Instagram followers will help a brand achieve the same.

Whether it is tech, fashion, food, or anything else, followers build a brand’s credibility. It shows to people that there are hundreds and thousands of people (followers) who are engaging with a brand’s content, its products, and its services.

This means that if you want to improve and achieve your brand’s social media KPIs, you will need followers. You need to start investing in your content, engage in tactical social media strategies, and ensure you are checking off all the right boxes. Many of the best brands also work with specialized agencies, which helps them increase instagram followers.

As an investment, getting more Instagram followers is going to help your brand in multiple ways. From boosting your branding to generating more sales and queries, everything gets unlocked once you have 100,000 followers on Instagram!

Open a Business Profile:

A business Instagram account is the holy grail of every prospective business that is looking forward to increasing its brand awareness and increasing its sales. The features you get on a business account are extremely valuable for your business growth. You will have a contact button that allows your clients to reach you directly via phone or email, you can post links that lead directly to your business page on Instagram stories, as well as for analytics that give you real-time information about your followers’ reactions to your posts. With such features, you can devise a creative strategy to significantly grow your business.

Identify your Audience:

Audience

Here are a few things you should know about Instagram users. More than 32% of people who use social media use Instagram. About 70% of Instagram users are between the ages of 18 and 30 years, and a majority of those users are females. It is very important you know who you want your message to reach. The people you want to reach out to form your target audience. You will not know what to post until you know who you want to see your content. In this particular case, tech gadgets clients cut across the board. You will be targeting both old and young people, but young males will form the bulk of your audience. You need to design a strategy that will hit on this particular audience the most if you want to boot your business.

Post Content:

You really cannot avoid this step irrespective of the business you are involved in. It is the same case with your tech business. Get quality images of your products and post them on your page. Ensure that you include more information so that your clients know what exactly you are selling. You should also post when your target clients are likely to be online so that they can see your content, otherwise, it will be soon lost in the sea of other Instagram posts. Studies show that users who post at least once every day and at a chosen particular time have more success on Instagram than those who just post randomly. Use Instagram analytics to find out when your posts get the highest level of interaction and let this be your guide to when you should post.

Engage Your Audience:

Engage Your Audience

In the tech business, you are likely to encounter a lot of queries about how stuff works. Make sure you are on you’re game when responding to clients’ questions. Focus on providing solutions rather than just making sales. The more solutions you give, the more your clients become loyal to you and refer others to your business. Participate in conversations started out by your followers and also in other forums that are related to your work. Instagram engagement is vital if at all you want your venture to grow.

Use Hashtags Creatively:

Hashtags

Engaging with interested parties related to your field will give you great insights on how to use hashtags. Hashtags are an effective way of exposing your brand to other users that are not your followers. You need to use this feature if you want to see quick growth in your tech business, but then again you need to understand how the tags work. When you post your content, you want it to be seen by as many people as possible. In line with this, try and tag established individuals and companies that are in the same line of work as you. You will have exposed your brand to a wider audience if you tag the right accounts.

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Arina Smith

Ariana Smith is a freelancer content writer and tech blogger by passion. She writes quality content on apps, SEO, WordPress, Blogging, Social Media, etc. She is the feature writer at Social Media Magazine.

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