How Do You Keep Your Edge Over Your Competition This Holiday Season?

The holidays usually drive the market up with all the demands for goods and services that go with it. People flock to stores, whether brick-and-mortar or online, that seem to offer the best deals. you need to have detailed information about your competitors to keep edge over your competition.

Companies and businesses pull out all the stops to get that one big final sales push to end the year on a high note. Everywhere we look, we see signages and advertisements about different kinds of promos and packages that appeal to all sorts of shoppers.

With just about everyone wanting a big piece of the pie, how does one stay ahead of the game and keep edge over your competition?

4 Ways to keep edge over your competition

Entrepreneurs and business owners must be on a constant pursuit of knowledge. When you were starting, you needed to know as much as you can about your industry and answer any related questions thrown your way.

With today’s rapidly-changing marketplace, you can no longer rely on outdated information from your past studies and researches. The need for learning is at its highest now.

Learn how to tap into the resources you have on hand, starting with your colleagues and clients, while simultaneously getting information from the world wide web. Be diligent with your research for it will serve your business well and help you to keep edge over your competition.

Here are a few ways to keep your business relevant and on top of its game:

1. Set aside some time for investigating as part of your routine.

Take the time in your busy schedule to personally do some digging involving your business and product. Find out what people like about it and what they can do without it.

Look for ways to compensate for whatever weaknesses your business has and turn it to your advantage. Set up regular calls with clients to find out what the market pulse is (and whatever information you gather), then get a team and strategize towards adapting to the changing landscape.

2. Keep yourself updated with current trends in your line of business.

As mentioned, the marketplace today is constantly changing. Observe what’s going on around you. Look at the new trends in packaging or design. Take note of colors, patterns, and languages that are dominant and effective in the market today. List them all down and based on that list, see how you can make your company stand out.

3. Check out the competition constantly.

“Keep your friends close and your enemies closer,” as the common saying goes. The same thing could be said for business and trade. Keep a close eye on the competition. Take the time to see what they are doing right and what works for them. Ask yourself questions like, “Why are they doing so well?” and “What attracts people to them?”

Use technology like competitor monitoring software to keep track of their prices and rates and see how you can stack up against them in that department. You can always learn a thing or two from your rival.

4. Create a formidable research team dedicated only to researching anything and everything that has to do with your business.

Of course, no business can stand on its own. It needs teams diligently working to make the company a success. Create a team dedicated solely to digging essential information about your product, industry, and target market so you can formulate a more focused approach to your marketing, branding, selling, and everything else you do in the company.

There is no one-size-fits-all approach to any business. Each one has specific contexts, strengths, weaknesses, and opportunities to consider. In coming up with solutions to improve the way you do business and stay relevant to the market, always keep in mind that customers will always flock to those establishments that show genuine care for their needs.

As long as you keep your customers in mind when formulating business strategies, they are going to come to you in droves.


2019 has been a year of high competition, 2020 will be the same. to survive in this world full of competition, information is the key. with the right amount of information you can formulate the plans, can take an effective decision, furthermore, you can ensure a place in this competitive world.

This article highlights the points that you can take into consideration. this will not only ensure your survival, but it will also help you to improve in a positive way.

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