The art of developing a new website needs to be done with a lot of care. In the same way, you find a professional dissertation writer, several professionals can help you in developing your new website. The most important thing is to come up with an exemplary project.
In this article, we will be looking at the 20 necessary elements of a great website. You have to make sure that your website meets the purpose for which you are developing it.
20 Necessary elements of a great website:
1. Mobile Friendly:
The introduction of smartphones, tablets, and technology sees more people visiting the internet through these mobile devices. Therefore, you should optimize your website so that it can be mobile friendly. This design will help mobile device users to access your website and hence increase your volume of traffic. If you don’t optimize your website for viewing on mobile devices, it may result in an unpleasant browsing experience. You should adjust it to fit on a small screen if you want to reduce the bounce rate.
With Google prioritizing a Mobile-First Indexing Policy, you need to ensure that both the design and content of your brand website is perfectly optimized for mobile screens. This means that you need to ensure that you are working with leading web designers in Melbourne to create highly responsive and engaging websites that do not compromise on either the guidelines set by search engines or on the end experiences of the customers.
2. Use a Highly Responsive Technological Framework:
This framework allows web designers to layout the elements on the grid before they can shift the grid on various screen sizes. It will allow you to spread all the elements accordingly from one screen to another.
3. Easy Navigation:
The web design that you adopt should be easy to navigate. In case you are dealing with mobile devices, you should be able to navigate easily with your thumb or finger. Having a complicated site will significantly increase the bounce rate. Therefore, make sure that your website is designed around this concept. Easy navigation is what makes a website stand out from the others.
4. Keep the Design Simple and Clean:
Some people tend to believe that the website will appear better by being more complex. However, users will find such a website to be hard to navigate. A website that has a simple and clean design will be very easy for users to navigate. The websites that have the highest conversion rates are the ones that have a simple and clean design.
5. Use Relevant Icons:
Using relevant icons for particular elements will make sure that the audience knows what they are supposed to click. For instance, instead of writing Twitter or Facebook, just use the icons to make them easy and quick to press. Make sure that you place the icons strategically on the screen so that you don’t confuse your visitors. They should not search for these icons for extended periods. The use of relevant icons will also prevent your screen from being congested with texts.
6. Keep the Content Relevant and On Point:
Be keen to keep the content sweet and clear because users want to find what they are looking for within a short period. No one has the time to waste on your website while looking for the required information. An average user will go to the next site when he is not finding your website to be useful within the first five seconds. Let the content be short and precise to attract users. In this case, the guiding principle is to have meaningful and straight-to-the-point content.
7. Limit the Menu Items:
An excellent website should have a limited number of menu items. The most important thing is to make sure that you are not confusing your visitors. Most web designers will advise you to have at most 7 sections. Users should be able to find these navigation menus with a lot of ease.
8. Use to the Point and Descriptive Titles:
You cannot overlook the role that titles play on your website. The use of descriptive and point titles comes in handy as you name your sections. Some of the examples would be Laundry Hampers, Bathroom Tiles, or Meet Our Team.
9. Designing Subcategories:
As you design the subcategories on your website, try limiting three sections under each tab so as to avoid confusion. However, you can have more subcategories when dealing with large websites that have several products.
10. The Brand Logo:
You have to make sure that the logo for your brand navigates back to your homepage. This element will assist your visitors to start over their search easily, and quickly. A great website should always help users to have an excellent browsing experience.
11. Site Map:
The site map for your website is a critical area as it will help your visitors to navigate through the website with a lot of ease. You should also design it well for search engines so that it can search and rank your website in the right manner. You can decide to go for an indexed sitemap, complete categorical sitemap, and restricted categorical sitemap. Link the site map from your homepage, limit the number of pages, watch for error messages, use keyword-rich titles and let the sitemap have a consistent design throughout the process.
12. Visual Design:
The use of hero images can make your website to be visually pleasing. Most of your audience is looking for this visual appeal. The visual appeal will also determine whether your brand is professional. The first impression is critical as it will draw people closer to your website or further. Be keen on the colors and fonts that you use on your website.
13. Fast Loading pages:
No one has the time to wait for your pages to load. If it takes too long, the user will abandon the webpage and continue with his search. Use light images that are easy to load especially when setting up a website that is mobile-friendly. Remove the non-essentials from your website and compress all the images. Use browser caching, optimize your website for mobile devices, use the right flash software and programming, reduce HTTP requests, and limit the number of plugins.
14. The Homepage Should Have a Clear Message:
Most people use your homepage to make judgments about your website. Let the homepage have a clear message about the products and services that you are offering. It should be able to tell your visitors that their search has come to an end.
15. Have Contact Information:
Potential clients should find a clear way of communicating with your sales team. Be keen to add your contact information in a strategic place on all the pages. You can use a link like ‘contact us’ to allow potential clients to send you an email. Don’t forget to include your phone number or live chat option depending on the kind of services that you provide.
A good website should always have a call to action. This will motivate the visitors to make a decision to consume your products or services. It’s an excellent way of increasing the conversion rate on your website.
17. Harness the Great Power of SEO:
You can optimize your web pages in search engines in several ways. The most important of all is using relevant keywords to develop highly informative and engaging content. This is an excellent way of making your website rank highly in the search engines.
18. Link to Social Media Pages:
More and more people are spending most of their time on various social media platforms. Therefore, you need to create social media pages if you want to get to your clients. Link your pages to the various social media platforms and you will attract a high level of traffic.
19. Have a blog:
You need a blog for publishing educational content for your clients. The articles should be optimized to increase the ranking of your site.
20. Link to Authority Figures:
Authority figures are very important in the industry. Your audience will trust you more when you have linked your site to various authorities in the industry. It will also help your website to appear on the first page of the search engines.
With all this information, you have all it takes to develop an excellent website. These tips will make your website to be more user-friendly. It’s the best approach if you want to increase the conversion rate on your website. Be keen to implement all of them and you will definitely take your brand to the next level. You can find more information in the available research papers for sale online.