No matter how good your product or service is, you won’t be able to make an impact in the market unless people know about you.
That’s why marketing is the key to an effective business strategy, and you’ll need a dedicated team for that. However, there is more than one way to market effectively in today’s market.
The first and most common approach to marketing is to have an in-house marketing team. These employees work inside your company, giving you full control over the team you choose.
Outsourced marketing is when you work with an outside agency that staffs the project and works with you on a strategy. Alternatively, a hybrid strategy can allow you the best of both worlds.
Below you’ll find some of the pros and cons of both of these popular approaches.
The Pros Of Outsourcing
Working with an outside agency to handle your marketing strategy gives you the advantage of an outside eye on your project. Your team may be very familiar with your product or service, but that can sometimes result in a blind spot.
An outside eye can point out some holes in the business or the market that can be patched before release, and having a different set of eyes on the project can result in a more thorough strategy. While your team will often have its focus split between marketing and other areas, an outsourced team will have its focus solely on marketing and be invested in success.
This will also allow your team to dedicate 100 percent of its efforts to get the project ready for release. If you’re looking for expert help in creating an effective marketing strategy, consider working with the best – a leading UX app design agency in NYC to boost marketing efforts through all modern digital advertising methods, including dedicated mobile app development.
The Cons of Outsourcing
While outsourcing can take a lot of the weight of marketing off your business, it also means putting a lot of trust in someone who doesn’t have as much experience in your project. It takes the marketing strategy out of your hands, and if the strategy doesn’t deliver at the time of launch, it could set your efforts back significantly.
There’s also the concern that you don’t know how much of the agency’s attention you’ll be getting at any given time. These agencies often work on multiple projects at one time, and while they are often effective at balancing those tasks, you may want your marketing team’s entire efforts on your project. Outsourcing may not offer the opportunity to step up things on short notice.
The Pros Of In-House Marketing
The biggest advantage of in-house marketing is simple – you’re in control. You can dedicate as much time and resources to marketing as you want, as well as shift resources as one project stage, ends and marketing become more critical.
You don’t have the challenge of communicating developments back and forth, and you can contact your marketing staff at any time. This can lead to a better work-life balance for your team, as they’re not trying to sync up with outside sources. No one knows your brand better than you, so you can adapt your strategy as needed.
This can also save your company money, as you’re already employing the people working on the project. You can hand-pick from a large pool and ensure that the best-suited employees are the ones working on your in-house marketing team.
The Cons Of In-House Marketing
It’s all on you – and that’s both a positive and a negative. This means that you’re responsible for assembling the right team, which can be expensive and time-consuming.
Depending on the size of your operation, you might need to assemble a management team and interview several of your existing employees or initiate a new hiring process. This could delay the project’s roll-out if you need to build from the ground up.
Additionally, the odds are good that most people in the project will be deep in the thick of it from the beginning. They’ll be completely integrated with the brand – and they may have certain blind spots that could keep them from noticing a weak spot. When you only work with your internal team, you may be lacking the larger perspective that working with an outside team can bring.
Who’s On Your Team?
Assembling the right marketing team is key to success. What that means is different for every team. Is an outsourced or in-house marketing team right for you?
That depends on a lot of factors. Where is your team in the development process? Do you have a diverse team of thinkers who can provide a thorough look at your project? Find the right team model for you, and you’ll launch your marketing efforts with a bang.