Email marketing is an effective strategy for engaging customers. But to make the best of your efforts, you need to understand when, where and why email popups work.
Email popups are one of the most cost-effective ways to connect with your audience. They’re a fun and effective way to tell people about your newest offers or encourage them to sign up for newsletters.
Keep reading to learn more about an email popup example and the benefits of using this marketing tool for your business.
What Is An Email Popup?
An email popup is a message that appears on a website’s screen when an individual has been inactive for a certain amount of time. This tool can be used to promote products or services that are on sale, carry out surveys or collect contact information.
But when used effectively, they can also increase sales and lead generation significantly while improving the customer experience.
Benefits Of Using Email Popups
A pop-up can be used to promote new products, offer special discounts on existing ones, or ask your visitors for feedback. The email can direct to a separate page after the browser window has closed, which allows you to capture a visitor’s contact details.
It will encourage more visitors to visit your website and give them information about your business. It will also help you raise brand awareness because it takes advantage of emails associated with your brand name.
This can make you stand out compared to other businesses in the same industry. There’re also other benefits listed below.
1. Grab Quick Attention Of Visitors
An email pop-up that asks customers to take action is a great way to draw them to your website. This will encourage them to view more of your pages, leading to further sales, greater brand awareness, and improved customer satisfaction.
2. Spread Brand Awareness
Email popups help you spread branding throughout the world by using it as an opportunity to tell millions of people about your products and services.
This can positively impact your reputation with customers and will benefit your company’s bottom line.
This type of email campaign is also a cost-effective way for you to reach an active part of the market and increase sales from there.
3. Opportunity For Great ROI
An email popup can increase your ROI significantly by leading to more sales, greater brand awareness, and higher customer satisfaction. It will encourage customers to visit your site and make purchases from there.
4. Encourage Customer Sharing
When you send a pop-up email, you have the opportunity to encourage your customers to share it on social networks. This can attract potential customers to see what you’re offering. Plus, it will also encourage them to sign up for your email marketing service so as not to miss out on any of your company’s offers and profit from future deals.
5. Future Email Marketing Strategy
Email popups can be part of your email marketing strategy. By collecting customer information, you are using a proven way for you to improve your customer database.
Related Resource: Email vs. Mail Marketing: Which is Better for Business?
5 Email Popup Examples To Inspire Your Own
The following sections contain examples of how you can implement email popups on your website to increase sales and customer loyalty. Ensure that email popups should be placed in places where they won’t interrupt customers while they are browsing the site and they shouldn’t hide content that the user wants to see.
1. Promote 10% Off – Varley.Com
To encourage more visitors to your website, you could promote a special offer of 10% off as Varley.Com does. To do this, you would create an email campaign that offers a simple offer of 10% off via an email pop-up.
2. Highlight Your Unique Offers – Myollie.Com
You could use a popup email to highlight your unique offers, especially if they relate to new products. This will make people aware of the fact that you have things that they can’t find on other sites and will encourage them to go ahead and place an order. As an example, you can check a pop-up on myollie.com.
3. Ask For The Date Of Birth – Paddywax.Com
To encourage new customers to sign up for your newsletter, you can create an email campaign that asks them for their date of birth. This will also allow you to create a member database by asking them to supply a few details about themselves.
4. Give Visitors A Chance To Win – Structube.Com
You can design an email pop-up that gives your visitors a chance to win valuable prizes. This is an effective way for you to engage people with your brand and encourage them to visit your website on a regular basis.
5. Use A Multi-Step Popup – Klymit.Com
Sometimes people will find it difficult to take immediate action on your popup message. This is why you can use a multi-step system where visitors must click on one of the given links to register for your email list.
The Bottom Line
Email popups can be a really useful strategy in your marketing campaign. They are proven to increase sales and encourage new customers to come to your website. In addition, they’re easy to set up! So if you want to achieve a great return on investment, try using them today!
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