How to create an effective nonprofit email
Nonprofit organizations generate a huge income. Not to lose regular customers, they should choose the right marketing strategy. The target audience is interested in receiving newsletters, which help them to learn about the company’s work features and the main aspects of its activities.
To address a large number of users simultaneously, you should develop a suitable mailout template. But before, you should specify the contact list using this tool for email verification.
Non-profit companies can take significant advantages of using e-marketing for brand promotion. These include:
- ability to increase the customer base both in your and other cities;
- mailout automation to reduce the load on the employees;
- ability to analyze the level of customer interest.
Not to waste your personal time on mailout, you should choose suitable email marketing programs. To use the tools effectively, you should configure the software, and Atompark company will help you with this task.
Mail Text Creating Principles
To create eCommerce email marketing, you should take care to personalize your emails. Each reader will be more interested in a personally addressed newsletter. A customer may donate, and personalized notifications may become a way to increase the income source. For this, just put the client’s name at the beginning of the letter or next to the call-to-action button.
Keep in mind to choose an appropriate subject line for marketing email. When clients see intriguing and catchy subjects, they are more likely to go on reading the mailout. The content may consist of fascinating stories and important information regarding your company.
The letter should consist of simple and clear sentences. Field-specific terminology is suitable for building business relationships, but common readers will respond better to emotional and well-bred speech.
To encourage the customers to donate, you should use such words as:
- small favor;
- invaluable contribution.
To improve email marketing metrics, you should use calls to action. You can achieve this goal by using a simple and concise phrase that doesn’t cause an ambiguous reaction. Users must act here and now, so you should indicate the urgent character of the conditions.
How Visual Elements can add Real Value to your Email Marketing?
It is true that there are a number of fraudulent organizations that are doing some pretty unethical work as far as fundraising is involved. This is contributing to the lack of trust in the industry that is costing genuine organizations and individuals who are really working to make a difference.
Experts suggest that adding visual elements like images and videos can help in boosting the credibility of your outreach. Whenever donors see real-life examples that take place in a truthful setting, they are encouraged to extend their hand to help the organization leading the change.
You can add interesting visual elements to the text. These include images, videos, and GIFs that match the email subject. The videos may tell your users about your organization’s activities, demonstrate the company’s work “from within”. You should also choose a suitable mailout design. You can use the design style of your website.
How Digital- Search and Social should be Used Aggressively
Using smart design cues will appeal to the new-age millennials that have been born and brought up in the digital era. Non-profits should ensure that not all their email marketing communication is just geared towards raising funds and asking for financial help.
Newsletters should also include calls to view the organization blog, check out what is happening in what fields, and stay updated on the latest on social media platforms. The aim of an email marketing campaign should be extended to engage donors and volunteers on multiple digital platforms.
For example, while someone might like to straight away donate by reading the email, others would want to know more about the organization. This is why you should ensure that the non-profit’s website should always be updated, with great content and a simple, yet aesthetically appealing website.
The Final Word
An effective marketing strategy will make it possible to increase your company brand awareness within the shortest possible time. You will notice more funds, better volunteer participation, and readers will be happy to engage with your non-profit organization in different meaningful ways.