A project on the internet usually cannot thrive without having a steady flux of organic visitors. Search engine optimization can go so far, and it is becoming more clear that Google AdWords has just as much room in the internet marketing world as ever, if not more so than what a lot of entrepreneurs thought previously.
However, it would be worth pointing out that this tool has been around for a very long time now. Those who were able to accumulate experience throughout the years have a clear advantage over those who are just starting out. Therefore, it is always a good idea to learn new things and improve your ad campaign. The tips you can find below should serve that purpose quite handily.
Aim for Specific Ads:
To be as relevant as possible, you need to make sure that your ads are as specific as possible. Every single campaign needs to serve a purpose, and if you can ensure that, your customers will find exactly what they were hoping for. Google loves not just a well-written article, but an ad that meets the expectations of those who use it.
A good example would be selling candy. A store that deals with just more than one kind of product need to act accordingly. Candy that is meant for Valentine’s should have an entirely different ad campaign than those that work as a birthday present.
Choose Keywords Carefully:
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Keywords are one of the most important things when creating an effective ad campaign. The more narrow the keyword, the higher your chances of converting. Sticking with the candy example, a focus on something like “gift” or “candy” as your go-to keywords will not bring any results, because they are too competitive and too vague. However, if you were to go for something like “Valentine’s candy in Missouri” or “birthday candy for seniors”, you can expect a better outcome.
Make Use of Coupons:
There is more than one way to reduce the necessary expenses. A Google ads promo code is all you need, and you can find more info here.
Keywords in the Ad Text:
Image source: Matthew Henry
Your keywords should be in the text itself. Ideally, it should be in the headline. This is a great indicator to everyone that your ad is relevant to the search. Seeing what they want in a text should be more than enough to persuade them on clicking it.
Simple Is the Best:
The principle applies to a lot of things in life. Ad campaigns are no exception. In order to stand out from the competition, you should never go for something grand or ostentatious. Instead, focus on coming up with an enticing ad that emphasizes your offer in the best words possible. If you have free shipping, mention that. If you have a unique product, mention that as well.
Every ad has a purpose. A call-to-action is what encourages people to click on the ad. Some of the best examples would be words like “Buy”, “Order”, “Browse”, “Sign up”, “Try out”, “Get it now”, “Find out”, etc.
Test Multiple Options:
If your first idea is not bringing any results, you need to try it with a different approach. If the second time is not working either, it means that you need to try something new again. The point is that you need to test more than one ad to see which one is the most effective. Also, if you have one that does relatively well, do not think that you should leave everything at that. There is always room for improvement.
Review Your Results:
Image source: Matthew Henry
You need to keep track of everything that is happening with the campaign. Taking notes about ads that do well and about ones that do not will give you a wider picture of the situation. It will be easier to avoid mistakes in the future and increase the efficiency of your resources.
So to sum it all up, if you are looking to increase your traffic, Google Ads is one of the better methods to do that. And once you start to understand what the tool is all about, these few tips should be of great use.