Businesses have to go the extra mile with advertising to make a mark in a competitive landscape. While online marketing remains a crucial part of promotions, you cannot sideline physical presence. Your banners and billboards are the elements you cannot miss out on.
It is essential to get them right to ensure visibility and attention. But standing apart in the crowd is easier said than done, specifically in retail spaces, events, and trade shows. But you can do your bit to make your banner stand out. Thankfully, it need not be a humongous effort. Just follow these simple tips, and you are good to go.
Ways To Make Your Banners Stand Out:
1. Replicate your brand
Branding is the most crucial aspect of banner marketing. You have to make sure that the piece replicates your brand image. Consistency is the key, as it makes the promotional material easy to identify. Ensure that the color and logo match your branding elements on your website, print ads, brochures, and everywhere else. The idea is to ensure that the audience can connect it with your business anywhere.
2. Make a statement
Besides replicating your brand, your banners should make a statement. Using vibrant and eye-catching colors is the best way to do it, and you can go the extra mile with imagery. Ensure high-resolution, engaging images that capture and hold attention.
At the same time, they should have a storytelling element. While you invest effort in designing a quality print banner, give attention to durability as you want the investment to last. A quality banner works as your brand’s unique identity, better to select the statement templates which are representing your brand.
3. Size matters a lot
When it comes to setting up banners at events and trade shows, size matters a lot. Consider the display area and available space to put up your banner stand at the location. You may have some flexibility when displaying it at your retail location.
But space can be a constraint at events. Check the standard sizes, and choose one that matches your needs. Also, ensure that it is optimal in terms of visibility.
4. Consider design placement
Making your banner stand apart is also about good design placement. The top space is the most visible area, so ensure that you have the most valuable information here. It could be the brand logo, the campaign message, or anything you want to highlight to the audience. The rest of the information can go further down because you can afford to keep it less prominent.
5. Less is more
When it comes to banner text, less is always more. You may want to convey a lot to your audience, but don’t expect them to be interested in reading an entire storyline. Creating a crisp copy that says it all is the key to engaging the audience and maintaining the aesthetics of the banner. Also, it is easy to make less text more legible. Here, it is crucial to pick the right font for the text.
A winning banner can take your campaign to the next level, making it a worthy investment. Invest time and effort to ideate its content, and collaborate with experts to create it. You will have a marketing asset for your business.