What is vlogging? A chance to do what you really like, show it to people and have your hobbies monetized (turned into profit). When we watch a final product, nothing seems to be difficult about vlogging – just talking on the camera and sharing some pieces of information. However, in reality, what we see is a rather a quintessence of hours and days of hard work. What are the constituent parts of vlogging, that make videos attractive for the viewer?
Quality
From the moment you decide to become a vlogger, make sure you do everything to present high-quality content. It is related to the information your share, your style, video editing tools, communication, etc. By setting high standards for your work, you will attract the right audience to your channel.
Your Personality
What can make you stand out of the crowd and win the competition for your niche? The best video equipment for the ads and promotion will work temporarily with no benefits in the long run unless you open up your personality.
Oftentimes, the style of communication and charisma work as bait, and after it comes the informational value of your channel.
Perfectionated Video Editing Skills
The posted video is just the result of a long process, which includes three stages:
- Pre-production – planning, script, choice of location and your image, preparation of accessories, etc.
- Production – shooting and creating the video content
- Post-production – editing the video according to the vlogger’s vision and initial concept. The final video we see consists of numerous small parts which come together when you merge videos online using video editing tools. At this stage, you also add music and special effects, as the final touches to make videos more appealing for the viewers.
The first few videos will seem like torture, as there are a lot of new things to learn, however, with every next video it will be easier and faster.
Consistency
If you decide to become a vlogger, be a vlogger, not just an occasional YouTube contributor. Your followers expect to see constancy and punctuality. If you start off on a high note and grow a big network of followers, you need to carry on at the same pace, to keep your audience engaged. Otherwise, they will find another channel.
Obviously, the frequency of the videos may vary greatly. When you are a cool travel vlogger, the followers can wait for months for a new video, as it really takes time to explore everything and then put it together in one video. However, simpler content should not exceed a one-week period of idleness.
Music
Background music is the tone of your videos, it sets the proper mood and helps to develop the right emotional response depending on the things you say and present. Music makes every video alive and adds a specific experience, emphasizing the right moments.
However, when searching for the proper music, you need to make sure it is royalty-free, otherwise, you can get fined.
Rehearse The Talking
Talking to the camera is not easy, and feels awkward even for those who are used to talking in public. The biggest challenge is not seeing the face of the people you communicate with. Basically, you have a ‘numb’ dialogue, as you can only imagine the responses of your viewers.
When editing the videos, you can cut off the moments of uncomfortable silence, yet, the behavior will not be changed. Therefore, review your videos, pay attention to details and body language: control your facial expression, and gestures, and make sure you don’t fidget.
When you feel uncomfortable and, thus, reserved, the viewers are going to see and feel it. They will accept it at the very beginning and even support you, however, you will need to build up your confidence to make the audience stay.
Use Social Media For Promotion
Social media helps to promote your channel in many ways:
- It sends notifications about posted or upcoming videos,
- You can post a few supportive texts between the videos being posted, just to keep your followers engaged,
- It provided a better connection between you and the viewers,
- It helps to exchange comments off-the-topic, bringing you closer to the subscribers.
Viewers Referencing
It is important to read the comments below every video and analyze them. You can choose the topics they offer, quote some individuals and refer to their expertise (if it is relevant to the topic). It will be a clear sign to the subscribers that you appreciate and value their opinion, which will help to build a proper level of trust between you.
Nowadays everyone can become a vlogger regardless of age or occupation; however, not everyone can reach a high ranking in the search and win the attention of the viewers in the tough competition. Being a vlogger isn’t easy, yet, if you are open to the public, share valuable information, and maintain contact with the viewers, nothing will stop you from being successful.
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