WhatsApp currently stands as one of the world’s most widely used messaging platforms. With Facebook Messenger surpassing Facebook by more than 200 million users and 1.5 billion active users per month, this platform has proven to be an excellent tool for people and businesses.
Businesses, over time, have seen the value of participating on platforms where clients are active and where they can also stand out. One of these platforms is WhatsApp. The messaging platform has proven helpful for closer interactions, customer support, and even unorthodox marketing initiatives.
All these reasons and more are why WhatsApp should be a crucial part of your marketing plan. Continue reading, as this post provides tactics for using its features to reach your target market. Let’s go!
The Main Ways To Use WhatsApp As A Marketing Technique
Marketing a business today requires you to view WhatsApp beyond its reality as a chat app and more as a marketing tool. Like any other marketing platform, like Facebook, you can post information and status updates on it. There are three ways in particular that you can transform it into an efficient marketing plan:
1. Broadcast messages
You can send a single message to multiple people on your contact list using the broadcast messaging feature. When you think of this as an SMS marketing campaign, it makes sense that this feature has a vast reach potential. However, WhatsApp currently only allows you to send 256 contacts per message.
2. WhatsApp Status
You will likely understand how WhatsApp’s status feature operates if you regularly use Instagram and Snapchat stories. You can share videos and pictures to interact with your audience about your brand for a full day.
Making personalized Facebook statuses that engage viewers and communicate a narrative takes particular expertise. However, using tools like an online status maker has made this action easier.
3. WhatsApp Text Status
You can post a text status to provide promotional codes, urge your audience to dialogue with you, or make any other call to action you like.
5 tactics on how to use WhatsApp to reach your target audience effectively
A. Make broadcast lists
It’s vital to create lists about particular subjects or audience groups. These lists help you transmit one-way messages geared to boost engagement once they have been prepared, much like you can on Twitter.
Your messages can contain promotions, links, or requests. For instance, broadcast lists are the best option for hosting an event or product release that your viewers will find interesting.
B. Employ group chats
Group communications, which also contain replies from group members, are communicated to the participants. It is helpful when doing focus groups or customer surveys before introducing a product or service.
The ideal approach for you to provide exclusivity to particular customer groups is through the group function. Also, it serves as a means of inspiring your clients to network with one another and persuading more seasoned clients to test a brand-new service or item.
WhatsApp group chat has several benefits for you and your client. They range from building connections with a global audience to fostering effective communication and facilitating interactions between you and your clients.
C. Provide WhatsApp customer service
WhatsApp can assist you and your team in swiftly responding to and handling consumer inquiries. Utilizing WhatsApp’s multi-media messaging capabilities, you can offer individualized client support via text, audio, or video.
WhatsApp also provides consumers with live help or seminars, making customer service much easier for you and your clients. Remember that WhatsApp offers a desktop application. Hence, if you already have desktop customer support software running, you can combine the two to offer even speedier customer care.
D. Gather Opinions
Think about sending inquiries to your client list via WhatsApp rather than phoning them to get their opinion. This is especially helpful, considering WhatsApp messages have a 70% response rate. It is affordable and represents marketing analysis at its best.
As you get customer feedback, you may use the app to address their demands and specifically enhance your goods and services.
And don’t limit yourself to using conventional surveys. Create some that are amusing and unique, represent your brand, and allow you to communicate with customers comfortably.
You can provide their vouchers as a thank-you for their input, which is extremely valuable to you, to promote brand loyalty and as a creative way to retain customers.
E. Adapt communication to you
Your groups will expand if your WhatsApp marketing strategy is effective. Also, as they develop, you may tailor your interactions with clients by speaking with them via the platform.
This is especially useful for small businesses since it simplifies customer connections by contacting them directly. So if they require a particular product, have concerns, or need customer service, thanks to direct consumer connection, customers now have somewhere to reach out to.
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