The Best Email Marketing Software For Shopify Stores
Email marketing stands as a cornerstone for Shopify store owners to drive sales, nurture customer relationships, and enhance brand loyalty. With the global e-commerce market expected to surpass $6 trillion by 2023, the importance of effective email marketing cannot be overstated.
As a Shopify store owner, the right email marketing software can significantly boost your sales and customer engagement. But with a myriad of options available, which one should you choose? Let’s delve into the world of email marketing and identify the tools that can supercharge your Shopify store’s growth.
Why Email Marketing Is Essential For Shopify Stores
Email marketing offers Shopify store owners a direct channel to their customers. It’s a platform where you can showcase new products, offer exclusive discounts, and share updates about your brand.
Moreover, with the average ROI for email marketing being a staggering $42 for every $1 spent, it’s evident that a well-executed email campaign can significantly boost sales.
Personalized email campaigns can enhance customer loyalty, leading to repeat purchases. Plus, with the right tools, you can segment your audience, ensuring that they receive content tailored to their preferences and purchase history.
Email Marketing Software Features That Shopify Store Owners Need
For Shopify store owners, certain features in email marketing software can be particularly beneficial.
A diverse range of customizable templates can help design emails that align with your store’s branding. Effective list management tools allow for segmentation based on purchase history or product interest. Given that a significant portion of emails are opened on mobile devices, it’s crucial that emails are optimized for mobile viewing.
Detailed reporting features can provide insights into which campaigns drive the most sales, helping refine marketing strategies.
And, integration capabilities with Shopify ensure that your email campaigns are seamlessly tied to your store’s backend, allowing for automated campaigns based on customer behavior.
The Best Email Marketing Tools For Shopify Stores
Klaviyo
Klaviyo is a powerful email marketing tool that integrates seamlessly with Shopify. With a 4.5-star average rating from 1,743 reviews, it’s evident that many Shopify store owners find value in its offerings. Klaviyo’s advanced segmentation capabilities allow businesses to target their audience with precision.
One user mentioned, “With simple flows in place and meaningful newsletters sent to customers, a decent portion of my income is now being generated thanks to Klaviyo.”
Yet many capable Klaviyo alternatives for Shopify stores have emerged that are more than capable of replacing it as #1 email marketing tool for e-commerce stores.
Omnisend
Omnisend is a comprehensive marketing platform tailored for e-commerce businesses. With an average rating of 4.7 stars from 5,100+ reviews, it’s a favorite among Shopify store owners.
A user praised its capabilities, stating, “Omnisend has been a game-changer for our store. The automation features are top-notch, and the customer support is always there to help.”
Privy
Privy offers a suite of tools designed to increase website conversions and grow the email list. With an average rating of 4.6 stars from 23,000+ reviews, it’s a reliable choice for Shopify store owners.
A user mentioned, “Privy is super easy to use and integrates perfectly with Shopify. The pop-ups and spin-to-win features have significantly increased our email sign-ups.”
Mailchimp
A popular choice among many, Mailchimp offers robust analytics and e-commerce integrations. With an average rating of 4.2 stars from 2,200+ reviews, it remains a go-to for many Shopify store owners.
One of the users stated, “Mailchimp has been instrumental in our email marketing campaigns. The analytics provided gives us insights that help in refining our strategies.”
Brevo (SendinBlue)
Brevo, known for its features tailored for e-commerce like cart abandonment emails and product recommendation engines, is a strong contender for Shopify stores. With an average rating of 4.1 stars from 1,000+ reviews, it’s evident that users appreciate its capabilities.
A user review highlighted, “Brevo’s segmentation and automation features have made our email campaigns more effective. The Shopify integration is seamless, and the support team is always ready to assist.”
How To Create Email Marketing Campaigns With The Help Of Shopify Emails?
Herein, in this section, we discuss the methodology through which you can send email campaigns to specific audiences.
Setting Up An Email Marketing Activity
The Shopify emails enable you to send the email to your dedicated customers. The first step is setting up an email marketing activity. You can add a subject, and your email activity will be saved with that name.
First, you have to go to Marketing and then create a Campaign. Thereafter, click on Shopify email. Now select your dedicated email template. Click To, and after that, select your customer segment. Finally, enter a subject for the email.
Customizing Your Email Address
The next step is customizing your email address. It is likely that you are sending your customer and thereafter select the variety of templates that are branded in the Shopify email. Usually, the Shopify templates are based on email marketing placeholders, links, and text images- all based on your store’s information.
Final Step
Now, you have to take the measure to add or remove one section of the email content. Again, go to Marketing from your Shopify admin. Click Create Campaigns and then go to the Shopify Email.
After that, select one template which you want to customize. Thereafter, you can add or remove the section from your content. You can consider it as the section that you wish to edit. Remember, you can determine the option of edit based on the different types of sections that are available to you.
Conclusion
Shopify store owners need every advantage they can get. Email marketing, with its direct reach and personalization capabilities, offers a unique opportunity to drive sales and enhance brand loyalty. By leveraging the right software and strategies, Shopify store owners can tap into the immense potential of email marketing, ensuring sustained growth and success in the e-commerce landscape.
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