5 Tips For Creating Engaging And Informative Cannabis Content
The cannabis industry has been booming for years now, with no sign of slowing down soon.
As more and more states legalize the sale of recreational marijuana and allow companies to market cannabis products, you’ll want to ensure that your cannabis content is compelling and easily found by your target audience.
Here are five tips to help you create engaging and informative cannabis content if you’re not using cbd content writer.
1) Know your audience
The most important thing to remember when creating engaging cannabis content is knowing your audience. There are many different types of consumers—and even more types of media outlets.
It’s important to tailor your content toward an individual outlet’s needs, so focus on what you have to say and who will be reading it (i.e., consider whether your post is targeted toward those new to cannabis consumption or veterans).
Remember that everyone has a different way of communicating—while some are visual learners, others prefer auditory, and some need things broken down in a step-by-step manner. Once you figure out which type of learner they are, provide easily digestible chunks of information that fit their learning style and create easy-to-follow steps. This Guide to West Virginia’s Medical Marijuana Card Program is designed to provide an overview of the process so you can better understand how to become eligible and obtain a medical marijuana card.
2) Create visually rich and concise content
You’re probably writing content every day, even if you don’t realize it. For example, a Facebook post that shares a video with your friends is essentially creating visual content. Make sure your posts are compelling by including photos or videos to create interest in what you have to say. Alternatively, you can seek assistance from a cannabis digital marketing agency to help you create high-quality content to post.
Likewise, learn how to be concise when talking about an issue or promoting a product; since most people read online content on their phones nowadays, there’s no need to make your message longer than two paragraphs unless you’re crafting an educational piece.
Just because people read online doesn’t mean they want more of it.
3) Use descriptive but simple language
Since cannabis is still a new industry, you may feel like there aren’t rules to follow. But using clear, descriptive language makes it easier for your audience to understand what you are saying or writing about.
For example, instead of saying grows weed, which sounds unprofessional and slangy, say harvests marijuana plants. Additionally, try not to exaggerate your language; avoid words such as extreme or very.
While these terms might sound good in casual conversation, they make your content sound juvenile or unprofessional when used in formal writing.
4) Add unique details about strains, growers, culture, etc
A great way to avoid writing cliche content is to focus on interesting details. When writing about a strain, dig into its history, where it was grown, or what makes it unique. Many sites post basic descriptions of each strain that are pretty boring.
Make your content stand out by adding unique details about strains, growers, culture, etc. (Bonus points if you find really strange facts!)
5) Ask what makes you unique (or answer this question by talking about others who are doing it well)
With so many brands creating cannabis content and offering cannabis content writing services, it can be hard to stand out from your competitors.
But if you ask yourself how your brand is different or how you can serve consumers better than others, it’s easier to pinpoint what you’ll create content about. If nothing jumps out at you, look at what other companies are doing in your space.
What are they not doing that would help grow your business? Try answering those questions helpfully to give people more value from their experience with you. When it comes to marijuana marketing, people respond most when you’re helping them answer some questions or solve problems related to their needs as consumers. Ask yourself: What information do I have access to that others might want?
How could I package that information in a helpful format?
Additionals:
Challenges of a Small Business: Making your HR Processes Simpler and More Effective
Five Tips to Repurpose Content and Boost Your Marketing Efforts
