A Look At Facebook Marketing: What’s Changed & What’s Next

Facebook and Instagram have changed in the past month. Instagram has some exciting new updates, but Facebook was slow for new changes. We have a new creator fund, expanded tagging ability, and pinned posts in testing.

Here’s what you should know about Instagram and Facebook Ad Library updates.

Horizon Worlds: New monetization options

Horizon Worlds, Meta’s virtual reality experience on Oculus, has announced new programs to increase creator activity. Among the new monetization options:

Creators receive monthly payments for achieving certain goals, like keeping or large, with the Horizon Worlds Creator Bonus

»New tools for creators to sell virtual effects, such as fashion accessories or filters

»A $10 million option was announced by Horizon Creators Fund last year.

Only a few creators in the U.S can use this program, but it’s part of their “long-term vision.” Despite investing millions into its VR platform, meta will invest more time and resources into Horizon Worlds.

Instagram is testing post-pinning

testing post-pinning

Now it’s easy to pin your posts to the top of your Facebook group and Twitter feeds. Instagram is testing a feature like this. By pinning them, users can make their favorite or most popular posts instantly visible to new followers. You can pin a post to your profile by clicking on the three dots at the top right.

What can brands and creators do with this feature? Such as:

»You can update your feed with new product announcements.
»Opportunities for high engagement would be visible to users who view your profile.
»You can use user-generated content (UGC) to drive results.
»Engage new followers when they visit your profile with top-performing content.

We don’t know when this feature will be available, but we will find out soon if the tests go well.

Related Resource: How SEO Can Grow Your Audience in 2020

Now enjoy 90 seconds long Instagram reels

Since 2020 Instagram Reels have surged in popularity. Hootsuite’s experiment showed that Reels could boost engagement and followers. You’ll love even more Reels! There is a 90-second limit on reel length.

Facebook and Instagram’s Reels are both overgrowing, so this isn’t surprising. However, how creators use longer video time will be enjoyable to check out. Many Reels do not use the full 60 seconds so that the video is shorter, more engaging, and perhaps more successful.

Creators and businesses who provide tutorial-style content will likely find the more extended time frames proper, especially if they need extra time to be thorough.

New tagging options

instagram features

Tagging and product tagging features have been expanding on Instagram. Although this may not seem important, people trust the products, businesses, and creators that their close friends and family recommend. These expanded tagging capabilities may increase brand awareness and product sales.

Instagram launched “enhanced people tags” the same week as expanded product tagging. The ability to tag other accounts has always been available in videos, photos, and Stories. A new “enhanced tag” can now appear next to a creator’s name.

The “songwriter” category, for example, can be selected by creators who are songwriters, and it will appear next to their name when another user tags them.

Creators can establish their brand identity with enhanced people tags. By telling users what you’ve got to offer as a creator, they may help drive more traffic to your site.

Instagram and Meta have invested heavily in attracting creators and retaining them, so these changes are exciting but not shocking.

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Arnab Dey

Arnab Dey is a passionate blogger who loves to write on different niches like technologies, dating, finance, fashion, travel, and much more.

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Arnab Dey

Arnab Dey

Arnab Dey is a passionate blogger who loves to write on different niches like technologies, dating, finance, fashion, travel, and much more.

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