Some Tips Toward Successful Ecommerce Website Development
Over the past few years, online trading has been a trend among both small businesses and large customers.
In modern conditions, if you don’t have an online store or at least a one-page site with brief information about your company, you are losing a significant market share and then being involved in the eCommerce website development.
Therefore, many sellers without an online store ask our team something like “What is the eCommerce website development routine?”, “Do I need to hire a team of specialists or can I do everything on my own? Of course, you can build up a successful eCommerce website.
Keep reading and. enjoy!
Tips For Successful eCommerce Website Development
Successful website development is not as easy as it sounds. You might need the help of experts to craft different types of websites. For example, when you want to develop automotive software, your go-to destination is lembergsolutions.com/drupal-development. There are others in the industry as well that usually follow the below tips:
1. Select The Best Platform Or CMS For Your Online Store
In fact, there are tons of tools to create an online store. You can use both open-source solutions and ready-made self-sustainingsolutions. The main difference between the two is that in the first case you should have at least minimal programming skills. But at the same time, you get unlimited possibilities for customizing the site.
The second option is more popular among non-programmers. Such designers of online stores have the basic functions to make the site begin to generate revenue from the first day of creation. These are also including the user’s cart, payment methods product catalog, etc.
2. Choose Web Hosting For An eCommerce Site
Since you decide to create an online store, it is important to think about where you will store it. Choosing the right hosting has a direct impact on the speed of loading the site and, as a consequence, on sales.
To be precise, a 1-second delay in loading an online store can lead to a 7% decrease in conversion. If your online store will load for more than 3 seconds, the failure rate will increase by 40%.
3. Selecting A Site Name For An eCommerce Site
When our customers ask about the cost of creating an online store, in most cases they mean the development cost.
If your business is going to be properly organized and also you are going to have your own with a well-designed brand style, then selecting a domain name will not going to be a problem.
Try using a domain that represents your business and will be well remembered by your customers. After brainstorming, you should have several options for the name of the site. Several options for a domain name are better than one since the first and best name can be taken.
4. Develop An eCommerce Site Design
The design of the online store has a crucial role since it is he who determines how the buyer will interact with the site.
UI and UX should be comfortable and help customers make purchases with ease. You can hire a team of professional web designers or buy one ready-made theme on ThemeForest.
On this site, you will find thousands of themes for online stores. This is a great opportunity for small businesses to save money and time. Try to choose exactly the topic that is ideal for your niche.
5. Integrate With A Powerful CMS or ERP System
This is key to the success of an eCommerce website. You should make sure that all the goods that you sell on your site are available for purchase. Otherwise, you will lose a big number of potential customers.
6. Test A Site Before The Release
You have chosen the right platform, hosting, and brand name, and thought out a marketing strategy for promoting your site. You have also developed a beautiful design, front-end and back-end, performed basic page optimization, and are generally ready to launch your project on the Internet. But it is important not to forget about such a critically necessary aspect as testing.
Most of the bugs and errors can be detected even before the release of the project and fixed in time. It’s not a problem if your site is already online, because systematically testing your site is no longer a privilege today, but a commonplace for every eCommerce platform owner. How to choose the type of testing you need: manual or automatic?
How many testers do you need? How often do you need to test to keep the site at a high level of maintenance? People have a lot of questions like this. You can get detailed advice from professional certified testers providing eCommerce testing services. You’ll be able to select the best testing experts, as well as to receive a competent testing strategy for your specific project.
A Few More Things To Think About
This data is very eloquent – according to the analytical agency Bloomberg, in 2015 the online trading sector grew by 14.5% compared to the previous year. At the same time, total retail sales grew by 1.6%.
Thousands of companies are ready to sell their goods and services via the Internet, and some believe that you need to hire a team of professional developers.
This is true unless you have a lot of free time and desire to become a project manager, designer, developer, and tester – all in one.
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