- Are you a business owner looking to optimize your performance on social media, especially on Instagram?
- Do you know how different content creation models perform on Instagram in terms of reach, engagement, and exposure?
- Have you tried running Follower Campaigns only to fail and are now looking for a viable and credible alternative?
Every business owner knows how social media is a vital cog in their marketing and advertising wheel. They also know that if done right, social media can help in generating direct leads and sales from target audiences.
In the past few years, many brands have tried to master social media platforms according to different strategies. While some have succeeded, others have failed. In this article, we are going to talk about how brands can market themselves on Instagram, the hottest and most trending social media platform in the world.
Benefits of a Strong Instagram Presence for Brands
As a social media platform, Instagram has outperformed others in terms of its usability and screen time. Audiences have come to prefer it over other social platforms because of a number of reasons. There is no doubt that the platform is cool, trending, in vogue, and is growing in terms of the users every single year.
Ever since Facebook acquired Instagram, it has tampered with its organic reach algorithms. This means that unless the content is engaging, exciting, and trending, you are not going to see a lot of organic reach or engagement numbers.
If you do not get organic reach or engagement, you will not be able to increase the follower count. If you want to see, which pages are really successful on Instagram, check for their Followers.
In other words, the success or failure of a brand on Instagram depends on two main markers- followers and engagement. In the following section, we are going to look at ways and means brands can use to market themselves with a view to increasing followers and engagement numbers.
List of 5 Strategies to Increase Followers and Engagement on Instagram
1. Newer Forms of Content-
As a brand or a social media marketing professional, the aim should be to emphasize content creation on new models. For example, Instagram has been really pushing ‘Reels’ as a substitute for TikTok. They have also increased the organic reach of Reels massively.
If you are looking to optimize performance on Instagram, you need to concentrate on Reels, Insta Stories, Live Streaming, and Long Format Videos. Static images or image albums do not get a lot of organic reach or visibility because of the algorithms.
2. Imparting Credible Information-
All social media platforms have pushed products and services for a very long time. This means that the audiences no longer want to be force-fed images and videos of products. What they want is information and education about issues and problems affecting them.
Brands should look to use Instagram as a platform to offer solutions in a fun-filled, engaging way. Brands should look to learn from individual doctors who never say ‘come and take my service’. They point out issues, problems, and solutions and try to build credibility.
3. Quality Content Creation-
In the first point, we mentioned why brands should concentrate on newer models of content. At this point, experts suggest that quality content takes precedence over static Shutterstock imagery. Real content, real images, and videos create credibility and offer transparency.
It is necessary that brands invest in the content creation process. Audiences really like seeing brands, who are transparent and original in their approach. They should get to experience the brand in the most realistic fashion possible.
4. Work with an Instagram Marketing Specialised Agency-
It should be pointed out that working with an Instagram Marketing Agency does not mean you are going to abandon the first three points altogether. There might be situations where you would want to purchase real and active Instagram followers.
However, it should only be done with the help of agencies who are experts in doing this. At no point should your content look as though it cannot have 100,000 followers? This is just a simple strategy to help you shore up some number of followers over a period.
5. Follow an Aggressive Social Media SEO Strategy-
Social Media SEO is a specialized digital strategy, which works both ways. A brand should use SEO to build backlinks to its Instagram profile. In other words, guest posting should be done with a view to use the Instagram profile link and send traffic from search to the profile.
On the other hand, traffic should also be redirected from the Instagram page to your brand website. This interaction helps to boost both the performance of your social media page, as well as your brand website on search engines.
Why do Followers Matter on Instagram?
Anyone who wants to check out or research a brand analyses their worth by looking at the number of followers. If they see a huge number, the automatic assumption is that the brand is an authority figure in the industry.
This means that they will see the numbers and judge the worthiness of a brand. Following which, they will start doing the subsequent things-
- Start Following the brand on their Instagram
- Look to engage with the content the brand is pushing
- Do research on the products from either the brand website or platforms like Quora
- Identify which products appeal to them the most and follow their virtues
- Buy the product and become a consumer of the brand.
The journey from Follower to Consumer does not take a lot of time if the brand is putting out high-value content on Instagram. This is why for a brand to grow and improve its sales and revenues, followers matter a lot!
The Final Word
If you are looking to market your brand on Instagram, you can take help from all the points mentioned in the article. As a brand, your focus should always be on increasing the number of followers and boosting engagement rates. Once you have been able to do that, you will automatically see better reach, exposure, branding, and sales.