In this technological age, a solid content marketing strategy is necessary to stay ahead of the competition. Blogs, for example, can really drive results – especially if it currently ranks on search engines. In addition, blogging can also help you become an authority in your niche and build trust with your audience.
If you’re looking to increase the conversion rates of your blogs, it’s important that you’re being strategic. Here, we’ve got some proven ways to help you increase the conversion rates of your blogs.
Top 5 Ways To Increase Conversion Rates Through Blogs
1. Use the right blog post idea
To start, it’s crucial that you’re doing the necessary research to ensure that you’re using the right blog post idea. With a plethora of blogs being produced daily, it can be difficult to create blog topics that can capture your audience’s attention.
To do so, here are some quick points to take into consideration when it comes to your blog post topic:
- It should be engaging
- Show that you understand the problems of your target audience
- Provides actionable solutions that they can implement
2. Conduct the necessary customer research
While it might be tempting to come up with a particular blog post idea on your own, it’s important that you’re conducting the necessary customer research. There are many ways to conduct customer research – whether that be social listening, customer interviews, surveys and more.
Review mining is also another great method to utilise when it comes to conducting the necessary customer research. Just by looking at reviews are you able to understand what issues your customers might have and how they can be addressed.
3. Use pillar pages
When it comes to pillar pages, the idea behind it is that you’re using internal linking to connect your articles. By doing so, you’re not only creating a web of articles that’s easy for your customers to follow, but it also covers all of the topics required.
4. Promoting your blog posts
With this, you will need to identify your distribution channels and figure out the most optimal methods to promote your blog post. Some ways to do so include:
- Turning your blog posts into an infographic
- Making it into a YouTube video
- Turning it into an image post
- Making your post into shorter articles
When it comes to the methods above, it’s important to make sure that you’re also tracking the response to each distribution channel so you’re able to figure out which distribution channel your audience prefers.
5. Use email marketing
Another great way to promote your blog post is to also use email marketing. Not only is email marketing a great way to help your blog post gain traction, but the blog could also potentially help your target audience address some pain points.
Most importantly, remember that your email marketing should always include a CTA, after all, you would want your target audience to take action!
Increasing conversion rates
As seen from the above, there’s quite a fair bit that can be done to increase the conversion rates of your blog. Not only would you need to take the right blog post idea into consideration, but you’d also need to consider the distribution channels of your blog post.